SpinFall is a small indie mobile game development company based in San Antonio, Texas. The husband and wife team of Franklin and Stephanie Lyons have been developing mobile games as a hobby for the past three years, and have recently decided to dedicate all of their time to creating fun, family-friendly games. Their latest game is Frog on Ice, where you use tapping motions to propel Plop (a frog) across an icy terrain, while defeating bad guys and collecting treasures.
When the Free App of the Day team reached out to SpinFall to see if they were interested in participating, they were excited to hear more about the opportunity, knowing that it would give them an opportunity to expand their customer base. “For indie developers like us, this kind of exposure is priceless,” said Stephanie. The Free App of the Day team worked closely with SpinFall, providing tips and assistance leading up to their scheduled day.
“Watching our download number skyrocket all day was really exciting,” said Stephanie. “What we obtained that day was more important than cash. We acquired a solid customer base and received a ton of customer feedback.” Frog on Ice received more downloads on that day than it has previously in all markets combined. Plus, the app had more than 100 new reviews. “The reviews have enabled us to improve our game based on what people really want,” said Stephanie. “Plus, our revenue went up on other app stores that day too.”
“Our profits on Amazon are still at least double than what they were prior to Free App of the Day,” said Stephanie. “Since then, we’re earning more on Amazon daily than on iTunes or Google Play.” Plus, the added awareness caught the attention of the San Antonio Express News, who has recently written about their company and games. “Anywhere else, marketing efforts of this caliber would have easily cost thousands of dollars to implement,” said Stephanie. “But with Amazon’s Free App of the Day program, we didn’t have to spend a dime.”
SpinFall’s advice for future Free App of the Day participants:
- “This is a great opportunity for developing a customer base. You’ll get masses of downloads in a 24 hour period.”
- “Make sure you’re using some sort of analytics tool. You’ll get a bunch of helpful information that you can use to make educated decisions about your app and marketing efforts in the future.”
- “Don’t get offended by negative reviews—use them to your advantage.”
- “Plan ahead of time to see how you can use Free App of the Day to your advantage in your overall marketing plan.”
SpinFall was very pleased with the results of Frog on Ice in Free App of the Day. They gained added visibility, a new customer base, access to analytics they’ve never had before, customer feedback, and even a bit of local fame. If you’re interested in participating in the Free App of the Day program, you can submit your app for consideration here.